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Strategic Objectives
strategic objective 
Two

Dynamic and Diverse Economy

Sustainable growth supporting local communities.
In this Section
Healthy Connected Communities
Infrastructure, Spaces and Places
Natural Environment
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Our Focus
Performance
strategic objective 
Two
An economy that enables sustainable growth, enhancing the social environment, lifestyle and unique characteristics of our communities.
What we will deliver:
Supporting job growth and diversification of our economy.
Leveraging our natural environment and community assets to promote tourism, events and activation.
Planning to support future growth and changing needs of our community.
Guiding responsible, sustainable development that protects, values and celebrates our unique heritage.

Our Focus

Wellington has always been a place of hard work, innovation and strong local character, all of which continues to drive our economy today.

We’re focused on helping local businesses grow, creating space for new ideas, and making sure people can find good jobs close to home. It’s about backing the industries we’re known for, while also looking ahead and welcoming the kinds of investment that bring long-term benefits to our region.

As our towns grow and change, we’re planning carefully to make sure that growth works for everyone. That means thinking about the land we have, the infrastructure we’ll need, and how we support communities to adapt and thrive.

Strategic Indicators

Strategic
How we will measure success
Baseline
30 June 2025
Target
30 June 2029
Year 1
Overall Progress
Year 2
Overall Progress
Year 3
Overall Progress
Year 4
Overall Progress
Annual growth rate of real Gross Regional Product (GRP)
Baseline (30 June 2024)
Wellington Shire Council $5.134B - 20.78% growth Gippsland $24.933B - 15.40% growth
Target (30 June 2029)
Equal to or greater than the growth rate of Gippsland
Year 1 Progress
On Track
Not on Track
N/A
Year 2 Progress
On Track
Not on Track
N/A
Year 3 Progress
On Track
Not on Track
N/A
Year 4 Progress
On Track
Not on Track
N/A
Community satisfaction with Council's planning and building permits
Baseline (30 June 2024)
Wellington Shire Council result 53/100 Large Rural Council result 41/100
Target (30 June 2029)
Equal to or greater than Large Rural Council result
Year 1 Progress
On Track
Not on Track
N/A
Year 2 Progress
On Track
Not on Track
N/A
Year 3 Progress
On Track
Not on Track
N/A
Year 4 Progress
On Track
Not on Track
N/A
Community satisfaction with the support given by Council to business, community development and tourism
Baseline (30 June 2024)
Wellington Shire Council result 61/100 Large Rural Council result 55/100
Target (30 June 2029)
Equal to or greater than Large Rural Council result
Year 1 Progress
On Track
Not on Track
N/A
Year 2 Progress
On Track
Not on Track
N/A
Year 3 Progress
On Track
Not on Track
N/A
Year 4 Progress
On Track
Not on Track
N/A
Domestic travel visitors to Wellington Shire
Baseline (30 June 2024)
1,168,000 visitors
Target (30 June 2029)
Increase
Year 1 Progress
On Track
Not on Track
N/A
Year 2 Progress
On Track
Not on Track
N/A
Year 3 Progress
On Track
Not on Track
N/A
Year 4 Progress
On Track
Not on Track
N/A
Population growth of Wellington Shire
Baseline (30 June 2024)
46,533 people
Target (30 June 2029)
Increase
Year 1 Progress
On Track
Not on Track
N/A
Year 2 Progress
On Track
Not on Track
N/A
Year 3 Progress
On Track
Not on Track
N/A
Year 4 Progress
On Track
Not on Track
N/A
Unemployment rate
Baseline (30 June 2024)
Wellington Shire 4.8% Gippsland 4.9%
Target (30 June 2029)
Equal to or lower than the Gippsland average
Year 1 Progress
On Track
Not on Track
N/A
Year 2 Progress
On Track
Not on Track
N/A
Year 3 Progress
On Track
Not on Track
N/A
Year 4 Progress
On Track
Not on Track
N/A
Annual growth rate of real Gross Regional Product (GRP)
Baseline (30 June 2024)
Wellington Shire Council $5.134B - 20.78% growth Gippsland $24.933B - 15.40% growth
Target (30 June 2029)
Equal to or greater than the growth rate of Gippsland
Year 1 Progress
On Track
Not on Track
N/A
Year 2 Progress
On Track
Not on Track
N/A
Year 3 Progress
On Track
Not on Track
N/A
Year 4 Progress
On Track
Not on Track
N/A
Community satisfaction with Council's planning and building permits
Baseline (30 June 2024)
Wellington Shire Council result 53/100 Large Rural Council result 41/100
Target (30 June 2029)
Equal to or greater than Large Rural Council result
Year 1 Progress
On Track
Not on Track
N/A
Year 2 Progress
On Track
Not on Track
N/A
Year 3 Progress
On Track
Not on Track
N/A
Year 4 Progress
On Track
Not on Track
N/A
Community satisfaction with the support given by Council to business, community development and tourism
Baseline (30 June 2024)
Wellington Shire Council result 61/100 Large Rural Council result 55/100
Target (30 June 2029)
Equal to or greater than Large Rural Council result
Year 1 Progress
On Track
Not on Track
N/A
Year 2 Progress
On Track
Not on Track
N/A
Year 3 Progress
On Track
Not on Track
N/A
Year 4 Progress
On Track
Not on Track
N/A
Domestic travel visitors to Wellington Shire
Baseline (30 June 2024)
1,168,000 visitors
Target (30 June 2029)
Increase
Year 1 Progress
On Track
Not on Track
N/A
Year 2 Progress
On Track
Not on Track
N/A
Year 3 Progress
On Track
Not on Track
N/A
Year 4 Progress
On Track
Not on Track
N/A
Population growth of Wellington Shire
Baseline (30 June 2024)
46,533 people
Target (30 June 2029)
Increase
Year 1 Progress
On Track
Not on Track
N/A
Year 2 Progress
On Track
Not on Track
N/A
Year 3 Progress
On Track
Not on Track
N/A
Year 4 Progress
On Track
Not on Track
N/A
Unemployment rate
Baseline (30 June 2024)
Wellington Shire 4.8% Gippsland 4.9%
Target (30 June 2029)
Equal to or lower than the Gippsland average
Year 1 Progress
On Track
Not on Track
N/A
Year 2 Progress
On Track
Not on Track
N/A
Year 3 Progress
On Track
Not on Track
N/A
Year 4 Progress
On Track
Not on Track
N/A

At a Glance...

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Major Initiatives and Actions

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2.1
2.01
Dynamic and Diverse Economy
Provide support to existing, new and emerging businesses and industries to contribute to their sustainability and growth
Status: 
Pending
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Dynamic and Diverse Economy
Council Plan 2025-29
Dynamic and Diverse Economy
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Major Initiative
Live Well
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Progress Chart
Information current as at: 
Sep 1, 2025
2.2
2.02
Dynamic and Diverse Economy
Deliver integrated, place-based planning for community infrastructure and services with a focus on housing diversity, equitable access, and long-term social and physical infrastructure requirements
Status: 
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Dynamic and Diverse Economy
Council Plan 2025-29
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Live Well
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Progress Chart
Information current as at: 
Sep 1, 2025
2.3
2.03
Dynamic and Diverse Economy
Collaborate with industry and government partners in attracting new investment to advance renewable energy solutions
Status: 
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Dynamic and Diverse Economy
Council Plan 2025-29
Dynamic and Diverse Economy
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Live Well
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Progress Chart
Information current as at: 
Sep 1, 2025
2.4
2.04
Dynamic and Diverse Economy
Maximise Council’s current and future investment in The Middle of Everywhere branding and supporting materials
Status: 
Pending
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Dynamic and Diverse Economy
Council Plan 2025-29
Dynamic and Diverse Economy
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Live Well
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Progress Chart
Information current as at: 
Sep 19, 2025
2.5
2.05
Dynamic and Diverse Economy
Facilitate the delivery of zoned land for residential, industrial and commercial growth and land supply
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Dynamic and Diverse Economy
Council Plan 2025-29
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Live Well
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Progress Chart
Information current as at: 
Sep 1, 2025
2.6
2.06
Dynamic and Diverse Economy
Progress the West Sale industrial precinct to facilitate economic development
Status: 
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Council Plan 2025-29
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Progress Chart
Information current as at: 
Sep 1, 2025
2.7
2.07
Dynamic and Diverse Economy
Progress initiatives and projects to maximise returns to Council by leveraging its assets
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Dynamic and Diverse Economy
Council Plan 2025-29
Dynamic and Diverse Economy
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Live Well
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Progress Chart
Information current as at: 
Sep 1, 2025
2.8
2.08
Dynamic and Diverse Economy
Review the Wellington Planning Scheme
Status: 
Pending
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Council Plan 2025-29
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Progress Chart
Information current as at: 
Sep 1, 2025
2.9
2.09
Dynamic and Diverse Economy
Partner with and advocate for our local agricultural industry, to support and add value to horticulture, dairy, timber, animal husbandry and other key agri-business sectors
Status: 
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Council Plan 2025-29
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Live Well
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Progress Chart
Information current as at: 
Sep 1, 2025
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Other Strategic Objectives
View All
Strategic Objective 
One
Healthy Connected Communities
View
Strategic Objective 
Three
Infrastructure, Spaces and Places
View
Strategic Objective 
Four
Natural Environment
View
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